We’d like to welcome all new investors to our funds, particularly those who have come to us direct. We hope you’ll stay with us for a good long time, enjoy holding our funds, and make returns you’ll be very happy with.

We have our own money invested in our funds, and your investment sits alongside ours. When you do well, we do well, and vice versa.

The thing is, we won’t always do well, and in particular, we won’t always do as well as others. That’s because sometimes the market gets things wrong, and sometimes we get things wrong. When we are holding shares in companies that we like – sound, well-managed, well-financed companies with good, long-term businesses, and whose shares are cheap, we’ll go on holding them even if they’re not in fashion this month or this year. If others are worrying about things we own, we’ll go on holding them if we think other’s fears are unjustified. Sometimes, there are market panics, and the best shares fall the most. That can be because they’re the only ones anyone will buy, so they get sold, while the poorer quality ones remain unsold.

So, you’ve just invested with a company that believes in holding quality assets for the long-term, and using market movements tactically to improve performance. We are ‘value’ investors. That means we like to hold assets when they’re below their long term average values, rather than above, and this bias tends to mean that we avoid fashionable shares and sectors. This approach has worked well over the years, and we believe it will continue to do so. We’ll try to give you all the information you need to guage how we’re doing. All we’d say is, try not to get disillusioned after a period of below-par performance. That’s probably the worst time to sell our fund, and the best time to top up your holding.

Tony Yarrow
Managing Director
Wise Investment